Alexandra Popoviciu made her debut in London with the collection Crowns of Illusion. Her creations are made around elaborate narratives that are most of the time autobiographical. Futurist fantasies, perceptions of reality, emotional power and raw energy is characteristic of the designer, guided by all of these in her creative process. She takes a multidisciplinary approach to her work, integrating sculptural forms and 3D technology with the main focus on material experimentation.

 

     "My work is about taking elements of traditional techniques, exploring craftsmanship from all over the world while mixing them with digital technology and interpret it in my own way."  Her creations are also reflecting paradoxical relationships such as life and death, melancholy and euphoria, reality and fantasy." It's a good way to keep the balance and to remind myself that I'm between".

 

"I consider clothing as a way of packaging the body, representing the inner and outer self as an art form with a purpose to transcend the traditional modes of wearable art and push the boundaries of fashion."